To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver.
At the urging of her curmudgeon old grandfather Jerome Cedric (C. Aubrey Smith), spoiled rich kid Annie Holt (Carole Lombard) is forced to marry into royalty in order to save her banker father, Bill Holt (Walter Connolly), from financial ruin. The man she really desires is Tony Gage (Lyle Talbot). It takes a well-written insurance policy and a sacrificial act on the part of a c...